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GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20186KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

How ad-tech industry is overtaking traditional media

NewsroomMay 10, 2018656Views 0Likes 0Comments

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and machine…

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 2018583Views 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 2018521Views 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that programmatic…

Start-Up Scenario and Current Trends

NewsroomMarch 29, 2018602Views 0Likes 0Comments

A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of…

Remarketing and its significance for brands

NewsroomMarch 28, 2018598Views 0Likes 0Comments

Innovative tech-driven solutions have become a must in today’s world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is “Remarketing”. Recently, Vertoz’s Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and…

Ad spends on the rise – what it means for digital advertising

NewsroomMarch 5, 2018507Views 0Likes 0Comments

The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to…

Union Budget 2018 – A Growth Driver For The Advertising Sector

NewsroomFebruary 16, 2018407Views 0Likes 0Comments

Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a great boost.…

Fix the woes of intrusive ads and banner blindness

NewsroomFebruary 13, 2018486Views 0Likes 0Comments

An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled “Are intrusive ads eating advertisers’ money?” published in the Deccan Chronicle. According to him,…

Influencer & Performance marketing drive Vertoz’s growth

NewsroomJanuary 31, 2018527Views 0Likes 0Comments

Vertoz’s Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B to B2C in the programmatic advertising model and factors driving growth. A few excerpts from the interview... The shift in…

Cybersecurity in Digital Advertising: Shield against ad-frauds

NewsroomJanuary 29, 2018614Views 0Likes 0Comments

In today’s world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it…

Advertising Trends That Dominated The Industry in 2017

NewsroomJanuary 11, 2018445Views 0Likes 0Comments

Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies and positive market sentiments, the share of advertising in India’s GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits…