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How Programmatic Advertising Complements Your Content Strategy

NewsroomOctober 11, 2018504Views 0Likes 0Comments

In today’s ‘Attention Economy’ marketers seeking the answer to one major question - How to connect with the consumers and hold their attention? With the intense competition amongst businesses to grab the attention of the consumer, it has now become one of the scarcest resource. Every marketer agrees of quality content being the key to…

How Programmatic Advertising Will Help You Sail through the Digital Disruption

NewsroomOctober 3, 2018602Views 0Likes 0Comments

With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of…

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

NewsroomSeptember 25, 2018510Views 0Likes 0Comments

With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts…

Vertoz Introduces Two New Business Verticals to its Portfolio

NewsroomSeptember 21, 2018533Views 0Likes 0Comments

Vertoz is proud to announce the launch of two new business verticals under its belt- Zkraft and PubNX. Along with starting new business ventures Vertoz is also incorporating Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform- Ingenious Plex. With the help of Augmented Reality (AR) and Virtual Reality (VR), ZKraft will…

Backbeat What Makes A Successful Entrepreneur

NewsroomAugust 31, 2018584Views 0Likes 0Comments

Guided by the influential words of Chinese Philosopher, Confucious, Hiren Shah (Founder & CEO, Vertoz) had dreamed of entrepreneurship since his teen age years. While in the early days the inspiration directed him on his path of setting up his own empire. His natural penchant for technology is what made him choose the ad tech…

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

NewsroomAugust 30, 2018571Views 0Likes 0Comments

It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz's Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology &…

Programmatic Advertising – The India Chapter

NewsroomAugust 24, 2018512Views 0Likes 0Comments

Programmatic advertising - a transformative technology that is all set to revolutionize the Indian digital advertising scenario, is gradually making its presence felt in India. The India chapter has begun only a few years back, and has shown a remarkable promise for the advertisers and publishers alike. Vertoz’s Founder & CEO, Ashish Shah, recently shared his…

Programmatic to the rescue, when e-commerce industry experiences ripples

NewsroomAugust 23, 2018453Views 0Likes 0Comments

There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet searches. However, in a recent survey by Survata, a research firm, 55% of the people said that Amazon -…

Native Advertising: The Panacea for Your Advertising Woes

NewsroomJuly 23, 2018569Views 0Likes 0Comments

The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done - everything is undergoing a reform. This has effected…

How AI & Machine Learning are enriching Programmatic Advertising

NewsroomMay 25, 2018495Views 0Likes 0Comments

AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and Machine Learning. Ashish Shah (Founder & CEO, Vertoz) recently spoke with AdAge India on “How AI and Machine Learning are enriching Programmatic Advertising”. AI…

Impact of GDPR on the Indian Tech Sector

NewsroomMay 15, 2018592Views 0Likes 0Comments

With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who collects,…

Why Ads Are Necessary In The Age Of Ad Blockers

NewsroomMay 14, 2018637Views 0Likes 0Comments

We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, in…