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Programmatic in-house has been the talk of the town recently. In an attempt to gain more control over the campaigns, many brands have started considering in-house programmatic advertising as a viable option. However, it is important for every brand to weigh the pros and cons, both functional and monetary, and only then make the choice…

Definitely, you must have heard about apps like Tinder, Badoo, Bumble, Happn, and OkCupid. In today’s digital world, everything we do - right from shopping, to ordering food, hailing a cab, listening to music and watching a movie or a series – is online. This has concept has made its way into India off late.…

Finance Minister Piyush Goyal has announced the Interim Budget 2019 and the government’s focus on Digital India still strong. The budget makes way for the development of digital infrastructure and digital economy in India. India’s progress report on the path of digitization has shown good progress. India has shone as a leading country with respect…

Ad frauds have been disturbing advertisers’ sleep since a very long time. This is causing them heavy losses, as their ad budgets go for a toss. This has created a bad reputation and trust issues for the digital advertising industry. In a recent interaction with exchange4media, Ashish Shah, Founder & CEO, Vertoz, express his opinions…

It is a known fact that today, viewers do not like to be interrupted while consuming content – be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflix’s much-awaited interactive film, “Black Mirror: Bandersnatch” might have brought…

The Interim Budget 2019 is just around the corner, and the industry is ripe with speculations on what would this budget bring with it. The previous union budget had brought with it a pleasant surprise with an allocation of over INR 3000 Crore towards the promotion of Digital India. This gave a big push to…

Digital advertising has an array of unique benefits like measurable and trackable performance indicators, precise targeting, and the ability to provide extremely personalized customer experiences. It has enabled advertisers to do things that they could only dream of earlier. However, ad frauds have been causing a great mayhem in the digital advertising industry since quite…

The 2017 brand-safety debacle on one of the biggest video sharing platforms had rocked the advertising world and set the conversations around brand-safety and transparency rolling. More than two-thirds of the brands surveyed by eMarketer said that they or the partners that they work with have faced brand-safety issues. Brand-unsafe content causes damage to the…

As we leave behind 2018, Vertoz’s Founder& CEO, Ashish Shah shares his views on what we may expect in the coming year, in his recent interaction with AdAge India. He begins with a brief overview of how 2018 had been for Vertoz. He says that the constant growth in the digital advertising industry has reflected positively…

Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder…