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Remember the good old days when everyone sat around with friends & family in front of a TV set, munching on snacks while cheering for Team India, as they hooked us on to an enthralling game of Cricket? I am sure many of us can connect to it. It is a well-known fact that Indians…

In India, a cricket crazy country, Cricket is nothing less than a religion. India being a country fragmented on parameters such as casts, creeds, borders, religions, and languages, Cricket unites the country’s demographic. It attracts millions of eyeballs, not just in India but across the world, making it an attractive advertising avenue for brands. However, in…

With the increasing internet and mobile penetration in the country, mobile advertising has been taking off lately. Factors like low-cost internet and cheap smartphones, have made India a mobile-first economy and the second largest smartphone market in the world. With the global digital transformation, smartphones have now become an integral part of our daily lives –…

One of the basic attributes of human nature is the need to “belong”. This has its roots in our evolutionary history. During the pre-evolution period, when our ancestors lived in Savannah, it was important to be a part of a group in order to survive the dangers. It has thus become a vital part of…

IPL has begun with a bang, getting cricket-crazy fans glued to the matches. This naturally presents brands with the perfect advertising and branding opportunities. Ashish Shah, Founder & CEO, Vertoz, throws light upon how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season, in…

Wooing a diverse, fragmented and a large voter base of 813.25 million Indians can be quite an intimidating task. This election season, the Indian political parties are faced with this task, and data and strategy are the mandatory tools in order to accomplish it. In his recent interaction with AdAge India, Ashish Shah, Founder &…

We have all hear the age-old adage “First impression is the last impression”. In today’s attention economy, making this first impression has assumed paramount importance for brands and marketers across the globe as this impression makes or breaks the impact of their ads. The big question is – how to make that impression impactful? The key…

Vertoz is honored to share that it is the proud recipient of “YourStory’s Brands of India Awards, 2019, in association with the Ministry of Micro, Small, and Medium Enterprises (MSMEs)” under Advertising and Media category. This award is a nationwide initiative to promote and recognize MSMEs & home-grown brands that have transformed themselves via breakthrough innovations in business and…

Valentine’s Day, the day to celebrate love, opens the possibilities for brands to offer special offers, discounts, and events for their customers in an endeavor to win them over. However, many brands miss out on the essence of the day i.e. celebrating the emotion of love with memorable experiences. This Valentine’s Day, Cadbury Dairy Milk…

Most young employees in India aspire to be entrepreneurs. But, walking down the entrepreneurial path can be quite daunting. In a candid interaction with Impact Magazine, Ashish Shah (Founder & CEO, Vertoz) walks us through his entrepreneurial journey and shares what makes an entrepreneur successful. Ashish says that having ambition is the first step. That’s where…

It is a known fact that India is a cricket crazy country. One might even say that in India, Cricket is considered to be nothing less than a religion. People have a huge affinity for the game, which is an audience magnet. Thus, it is an amazing opportunity for advertisers to reach the audience and…

Improving sales and getting better revenue is what every entrepreneur - be it a start-up or a well-established business – dreams of. Naturally, looking at optimizing the sales funnel is what everyone looks at. However, there may be something else as well - a crucial aspect that might have been overlooked by many entrepreneurs. Vertoz’s…