In a Candid interview with The Afternoon D&C Founder & CEO, Ashish Shah shares about the process of building the business we have today with a run down on the memory of how the idea had emerged in the first place. Thinking back on the start of it all, he recollects the promising future of…
VoLTE stands for voice over LTE and it’s more or less exactly what it says on the tin. It's voice calls over a 4G LTE network, rather than the 2G or 3G connections which are usually used. We tend to think of 4G as mostly being about downloading, streaming and web browsing, and indeed that’s…
Since the talks of GST (Goods & Service Tax) spread around the country there has been numerous speculations and discussions going around. It is about to bring a major change in the economy of the country. Everyone has been sharing their thoughts on the upcoming changes with the implication of GST, all the What, Why,…
Programmatic advertising is one such tool which proves beneficial to all the businesses. Ashish stated that more than 70 % of marketers are running programmatic ads on all the top social media platforms, more than one-half employ it on mobile and almost 40 % use it for video marketing. He points out that programmatic advertising…
Change is the only constant thing! In the beginning of this article on Financial Express, our CEO Ashish Shah is talking about new improved online platforms, creativity and technology that has given rise to the major changes in native advertising. He talks about new generation customers and their choices. How these customers respond to what…
In today’s time, all the digital advertisers for video advertising are looking for a reliable and comparable viewership numbers. As we all know the consumption of video content has been increased immensely. A suite of new products called as EKAM is announced by BARC. It will deliver an independent third-party measurement, verification of audience and…
What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish Shah is explaining that how advertisers can reduce the risks and achieve that desired ROI just…
Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success.
Programmatic is helping all these political parties in delivering their agendas, helping…
In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the government. Being an AdTech firm Vertoz is very optimistic on the government’s vision towards Digital India initiative. Already there is a popular flagship…
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers are need to realize that programmatic is more than a trading platform. Programmatic in India is…
During Bloomberg's Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works with the pool of advertisers and publishers, all under one roof. Vertoz creates a nexus and…
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…
