Blog Archives - Page 9 of 14

Ad:tech 2017: Phenomenal marketing and media technology event!

BlogFebruary 22, 2017536Views 0Likes 0Comments

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech where marketing comes alive! The programmatic industry will get a taste of what’s to come for the future of ad:tech, as the event rejoices its 7th…

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Mobile Marketing is Already Reaping a Positive Outcome

BlogFebruary 17, 2017553Views 0Likes 0Comments

Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon as…

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It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

BlogJanuary 31, 2017543Views 0Likes 0Comments

A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entire media ecosystem has elapsed a vital piece of the riddle: the real, live human beings who look at the ads we serve them. After years of ad…

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Programmatic Advertising and The Rapid Transformations of 2016

BlogJanuary 24, 2017821Views 0Likes 0Comments

The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase and place adverts, and the changing roles of agencies? In this blog, we will reveal the most inscrutable topics in programmatic and explore the upcoming programmatic trends, the technology routing…

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Elevate Your Digital Advertising Strategy to Meet Customers’ Need

BlogDecember 5, 20166KViews 0Likes 0Comments

Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can…

Content Advertising Vs Display Advertising

BlogNovember 25, 2016654Views 0Likes 0Comments

There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuable experiences and information. Content marketing is significantly on the rise compared to the traditional display advertising. Display Advertising Display advertising is popularly known as has the easiest…

Why native advertisement is the new face of the programmatic world

BlogNovember 9, 2016668Views 0Likes 0Comments

The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, as companies such as Time Inc, Forbes, New York Times and Wall Street Journal continue to introduce new advertising techniques on desktop and mobile that matches both the…

Does Ad Networks and Ad Exchanges Work Hand in Hand?

BlogNovember 3, 2016769Views 0Likes 0Comments

During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs. While all the publishers desired to upsurge revenue, on the other hand, advertisers struggled to make a leap via their campaigns to the larger chunk of the…

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

BlogSeptember 30, 2016553Views 0Likes 0Comments

DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our exhibition in Cologne. DMEXCO is undeniably a very global exposition, where we can find all the players of the online…

Which Ad Network is best for you?

BlogSeptember 16, 2016633Views 0Likes 0Comments

An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, it is hard to choose one that is suitable to your condition and vision. Selecting a right ad network for your business is crucial for effective advertising…

Handy alternative to traditional ad buying: Programmatic Buying

BlogAugust 25, 2016666Views 0Likes 0Comments

As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic buying and attaching their online advertising tool strap to it. Many agencies are leveraging tech partners with access to ad exchanges, while others are choosing their…

How-Innovative-ad-formats-can-help-marketers-for-more-engagement

How Innovative ad formats can help marketers for better engagement?

BlogAugust 22, 2016758Views 0Likes 0Comments

An ad format is intended to promote advertiser's product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement into a web page and it is delivered by an ad server. However, the scenario is changing constantly in this ever growing world of programmatic.…

Blog

Ad:tech 2017: Phenomenal marketing and media technology event!

Mobile Marketing is Already Reaping a Positive Outcome

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

Programmatic Advertising and The Rapid Transformations of 2016

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

Content Advertising Vs Display Advertising

Why native advertisement is the new face of the programmatic world

Does Ad Networks and Ad Exchanges Work Hand in Hand?

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

Which Ad Network is best for you?

Handy alternative to traditional ad buying: Programmatic Buying

How Innovative ad formats can help marketers for better engagement?

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