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dynamic-creative-optimization-ad-campaigns

How Dynamic Creative Optimization Helps Boost Direct Responses

BlogNovember 14, 2018569Views 0Likes 0Comments

Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough…

Native Advertising vs Content Marketing – All You Need To Know

BlogSeptember 24, 2018558Views 0Likes 0Comments

The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s…

Why Video Advertising Has A Promising Future?

BlogAugust 21, 2018640Views 0Likes 0Comments

Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find…

Successful Targeting Strategies Make Successful Ad Campaigns

BlogMay 30, 2018660Views 0Likes 0Comments

Imagine yourself designing an ad campaign for a health drink. You need to reach out to your target audience who are more likely to buy your product. What will you do? Post your ad in an health magazine? But those are so obsolete! Who reads them now-a-days? So, maybe a poster outside a gym? But…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018580Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

All You Need To Know About GDPR

BlogApril 3, 2018496Views 0Likes 0Comments

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data privacy regulation. It is set to be enforced from 25th May, 2018, and if your organization is not…

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

BlogMarch 30, 2018619Views 0Likes 0Comments

It gives us immense pleasure to share with you that Vertoz has won a Gold award for its programmatic advertising platform IngeniousPlex for the Digital Marketing Excellence in Media Technology / Platform sector at Digixx Awards 2018 powered by Adgully. The award distribution ceremony was held at The Leela Ambience, Gurugram as a part of…

Protecting Your Brand Identity with Programmatic Advertising

BlogMarch 26, 2018593Views 0Likes 0Comments

Technology is growing rapidly. The internet is a home to different kinds of content - educational, entertaining, inspiring, etc. With brand safety issues making the headlines, it is important to ensure that your advertising appears only besides that content which is credible and right for your brand. Therefore, it is a necessity to take measures…

The Importance of Picking the Right Creative for Programmatic Advertising

BlogMarch 21, 2018554Views 0Likes 0Comments

More than half of the marketers' budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the…

Uncharted markets drive growth for digital advertising in India

BlogMarch 20, 2018433Views 0Likes 0Comments

Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending will become more than double, to reach $100bn by 2020. This is because, out of the present 430m Indian internet users, only 20% shop online, leaving a huge chunk of 80% users, who do not.…

Vertoz is attending WordCamp Mumbai 2018 between 17th-18th March

BlogMarch 15, 2018552Views 0Likes 0Comments

Vertoz and its core team is delighted to be present at WordCamp Mumbai, and join the members of the Mumbai WordPress community, to be a part of India's Biggest WordPress event. WordCamp Mumbai is happening this weekend on 17th and 18th March 2018! The event is set to offer a huge breadth of quality speakers delivering…

What Ad:tech New Delhi 2018 has to offer in its 7th edition

BlogMarch 5, 2018525Views 0Likes 0Comments

Ad: Tech New Delhi 2018 draws thousands of industry professionals each year and it is considered as the #1 Digital Marketing & Advertising Conference & Exhibition in India. With its 7th edition, it is back with a bang! Ad:tech New Delhi 2018 is all set to welcome you between 8th-9th March 2018. Ad:tech 2018 is a…