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Digital advertising has become omnipresent in today’s digital age. However, with the audience getting bombarded with hundreds and thousands of ads each day, their effectiveness tends to attenuate. To make things trickier, brands only have a few seconds to grab their customers’ attention and make a lasting impression. As every advertiser aims to impact the…

Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the programmatic advertising ecosystem for you, with an aim to give you some clarity on what programmatic is all about and how exactly it…

Political candidates have always splurged in their campaigns and promotion. With the technology advancing rapidly, and the potential voters shifting to digital platforms, which bring in digital advertising has become imperative. One of the greatest benefits of digital advertising is its ability to leverage data in order to make better-informed decisions. One such wonderful technology…

If you are in the digital advertising space then you have probably heard the term “programmatic advertising”. If not, you might still be wondering what exactly is programmatic advertising? While that’s covered in our previous blog post here, this one is dedicated to introducing you to the different types of programmatic buying - Programmatic Direct,…

A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements can affect the visibility of the ad. The viewers may scroll through the ad without actually paying much attention. Add…

Vertoz recently released its financial results for FY 18-19 and we are glad to announce that our consolidated net profit has increased to Rs 7.34 crore in FY19 as against Rs 5.74 crore in FY18 i.e. a 27.87% increase on YoY basis. Vertoz is one of India’s leading ad tech and digital advertising companies and…

Rise Of OTTs And Its Susceptibility To Ad Fraud Over-the-top (OTT) video advertising is growing by leaps and bound as advertisers funnel more dollars toward it. OTT platforms like Roku and Hulu are experiencing substantial growth in their ad business. However, fraudsters are always lurking around to devour the dollars that flow in. Thus, advertisers need…

The digital advertising world can be dizzying. Driving results in such a dynamic environment can be challenging. Naturally, advertisers do everything in their power to best fulfill their advertising KPIs like engagements and brand recall and brand visibility, among others. However, one important factor that can make a world of a difference is the ad…

The Indian society is quite diverse, large, and dynamic. Thus, the Indian voters are a mix of people falling into different age brackets and different demographics. They also come from different minorities, and casts. There are differences with respect to their political affinities, belief systems and religious preferences, not to mention the great Urban-Rural divide.…

These days, customers are hardly opting for traditional means of content consumption like Magazines, periodicals and newspapers. Rather, with the technological advancements, they have moved on to digital screens and are consuming content via digital channels like mobile apps, and website blogs. Now, in order to reach these consumers, businesses need to be present where…

In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are also provided with a new view to finance business. The next step for established businesses to inhibit what they know of their customers is…

Ad:tech is touted as the #1 digital marketing & advertising conference & exhibition in India. It attracts a horde of attendees from all across the world. This November, for the first time in the history of ad:tech, the event is happening in Mumbai. And, Vertoz is super thrilled and excited to be a part of this event!   ad:tech…