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Connected TV is the Future of Programmatic Advertising

BlogJuly 3, 2020622Views 0Likes 0Comments

It is quite likely that you have already heard the term “Connected TV”. It is the latest buzzword in the entertainment and technoloy circles. In spite of this, it is surrounded by a lot of confusion and many are still seeking clarity on this subject. If you too are looking for answers on the same,…

How You Can Boost Your Content Strategy With Programmatic Advertising

BlogJune 16, 2020527Views 0Likes 0Comments

In today’s “Attention Economy”, marketers are perennially faced with one question - how to connect with the consumers and hold their attention? There is intense competition and everyone is vying for a limited resource i.e. the consumer’s attention. How should the marketers stand out? Creating and delivering quality content is something that all marketers agree…

An Advertiser’s Guide To Programmatic Brand Safety

BlogMay 19, 2020784Views 0Likes 0Comments

No Brand would like to associate with the content that makes them or has the potential to make them look bad in any way. For years, the issue that the ad industry has faced and continues to face is to associate the ads with relevant content or to put it precisely - to dissociate an…

How Advertisers Can Leverage OTTs In This Lockdown

BlogMarch 31, 2020449Views 0Likes 0Comments

Over the past few weeks, many websites have been observing an increase in their daily traffic, owing to the COVID-19 outbreak. OTTs are few of the digital platforms experiencing such an increase. Amidst complete lockdowns and work from home mode, people are increasingly turning to OTT platforms for entertainment. According to JustWatch (a popular app…

How Programmatic Advertising Can Boost Your IPL 2020 Digital Ad Campaigns

BlogMarch 2, 2020516Views 0Likes 0Comments

Cricket is a religion in India. The one religion that unites everyone, cutting across all casts, borders, and languages. Thus, it is the perfect advertising opportunity for brands to It would be an understatement to say that Indians are crazy about the sport. With IPL 2020 just around the corner, Hotstar is said to be…

Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020674Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

How Programmatic Advertising Strengthens Your Paid Search Campaign

BlogJanuary 3, 2020570Views 0Likes 0Comments

In today’s fragmented digital channels, pulling consumers down to the sales funnels is a journey in itself. Advertisers must be present at every stage of the funnel, especially in the decision-making journey, in order to get more conversions. But it is not as simple as it sounds. They must weave their advertising strategy such that…

How Campaign Audience Analysis Helps To Boost Your ROI

BlogDecember 11, 2019471Views 0Likes 0Comments

In our recent campaigns for a major BFSI client, the outcome was astounding. In programmatic advertising, audience analysis is one of the most important factors for precise optimization. Targeted group on a broader level will share similar qualities, but at a granular level, that group must have widely different properties. We began the campaign with…

The RTB Ecosystem Unraveled – Part 2

BlogOctober 17, 2019415Views 0Likes 0Comments

We hope our previous blog- The RTB Ecosystem Unraveled - Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding (RTB) process. The entire process begins when a visitor visits the publisher’s website/app/mobile web. As soon as the visitor visits…

Out-Of-The-Box Thinking: The Key For A Successful Campaign

BlogOctober 10, 2019487Views 0Likes 0Comments

Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti. We leveraged…

Vertoz’s Programmatic Workshop: Familiarize Yourself With The Futuristic Way Of Advertising

BlogOctober 4, 2019575Views 0Likes 0Comments

Technology is driving businesses throughout the globe - in multiple sectors and across multiple verticals. In today’s digital world, technology-driven advertising is the new normal for marketers. To ensure that marketing and advertising remain relevant to the changing demands for the digital and tech-savvy consumers, one needs to ensure that one is well-versed with all…

Here’s How Vertoz’s Innovation Helped Cadbury Standout, This Rakshabandhan

BlogAugust 22, 2019451Views 0Likes 0Comments

In today’s attention economy, every advertiser vies for its customers' attention. With digital becoming the way of life for customers, digital ads have become the new normal for advertisers trying to woo their prospects. At Vertoz, we aim to help advertisers reach their prospects, digitally. We believe in accomplishing this by driving innovation through our…