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Thank you for visiting us at Adtech New Delhi 2016!

BlogMarch 10, 2016547Views 0Likes 0Comments

With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to…

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

BlogFebruary 16, 2016489Views 0Likes 0Comments

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…

Traffic Duplication: A treacherous threat might reach you this year!

BlogJanuary 27, 2016497Views 0Likes 0Comments

A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in their ad spend on mobile, there is an urgent need towards greater transparency in this sector. It is very necessary to avert this…

Unveiling the new us! Vertoz at Adtech New Delhi 2016

BlogJanuary 21, 2016514Views 0Likes 0Comments

This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…

Something new is always nice: A new look and new Vertoz!

BlogJanuary 19, 2016692Views 0Likes 0Comments

The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this evolutionary concept of rebranding, we as a team are proud to announce our brand new tagline, Vertoz- Ingenious Plex! “The update to our tagline reflects the…

You need brain and hard work! Not Gender!

BlogJanuary 14, 2016529Views 0Likes 0Comments

If you picture out or imagine a computer programmer as a young man, there is a strong reason behind it, i.e. it is true. Lately, many tech tycoons publicized about how few of their women programmers worked in programming and technical jobs. However, it wasn't always like this, decades ago, it was women who established…

All about Targeting and Programmatic Advertise!

BlogJanuary 12, 2016687Views 0Likes 0Comments

The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016561Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Paradigm of mobile media advertising!

BlogJanuary 5, 2016501Views 0Likes 0Comments

The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising became a new media portal, popularly known as the 7th mass media network by several media and mobile experts. However, this two-way media is a new territory found…

Top Advertise and Marketing technology predictions for 2016!

BlogDecember 31, 2015489Views 0Likes 0Comments

Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…

Emerging Ad networks trends of 2016!

BlogDecember 29, 2015492Views 0Likes 0Comments

The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being considerate about your target audience are still on the priority marketing strategies practiced by many companies. The social media marketing tactics, content…

Eventful year at Vertoz! – Vertoz

BlogDecember 24, 2015501Views 0Likes 0Comments

It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are some integral part of an organization. This blog will combine conferences, meetings and the events attended by us in the year 2015. We gathered some…