Blog Archives - Page 10 of 14

Do You Really Need to Care for Bot Traffic?

BlogAugust 9, 2016540Views 0Likes 0Comments

The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically, we are going talk about the bot, identifying them and how they are affecting both the publishers and advertisers in this programmatic industry. Bots are basically automated…

Ad Blockers: Nightmare for Publishers

BlogJuly 27, 2016507Views 0Likes 0Comments

Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global publishing. How can marketers get rid of it? What is ad blocker, how it works? Ad blocker is a…

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7 things you should know about self serve advertising

BlogJune 29, 2016584Views 0Likes 0Comments

It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you've already experienced a pinch of agony while looking out for the perfect advertising solution, right? While some brands can gain profit through a marketing strategy that emphasis entirely on their social presence, others will…

10 things you should consider before monetizing your content

BlogJune 23, 2016623Views 0Likes 0Comments

Having a successful blog isn’t quite that easy, you need to be subtle, behind-the-scenes tweaks and additions that can actually make a world of difference when it comes to the success of your blog. Monetizing it in a right way is very necessary. Are you planning to monetize your blog? Do you want to know…

Latest Trends in Display Advertising

BlogJune 10, 2016688Views 0Likes 0Comments

We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main aim of display advertising is to deliver general advertisements and brand messages to all the site visitors. According to a new research, eMarketer states…

How Beneficial Is Affiliate Marketing For Your Business?

BlogJune 8, 2016605Views 0Likes 0Comments

Affiliate marketing is a type of internet advertising that allows online business to affiliate themselves with website owners, i.e. publishers using various affiliate programs. It is the oldest form of marketing where you can refer somebody to a product and when that individual purchases that particular product based on that recommendation, you can collect a…

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Aligning Bidding Strategy With Your Advertising Campaigns

BlogMay 31, 2016500Views 0Likes 0Comments

Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper metrics to track your progress toward it. Ads can be shown on millions of websites across the Internet, so that you…

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How Artificial Intelligence Is Helping Digital Marketers?

BlogMay 27, 2016633Views 0Likes 0Comments

The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital marketing. There are loads of benefits of artificial intelligence for business marketing also. Artificial intelligence precisely comprises of machine learning, which is…

How Online Mediums Are Helping To Build Brand Awareness?

BlogMay 17, 2016566Views 0Likes 0Comments

In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is cut throat, in order to still remain in the market, brands need to take extra efforts to keep their potential customers…

Is real time bidding a golden opportunity for marketers?

BlogMay 12, 2016554Views 0Likes 0Comments

Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a bidding system by the individual impression that reveals in millisecond before a webpage is loaded by a customer. The…

Importance of mobile advertising in 2016

BlogApril 29, 2016633Views 0Likes 0Comments

The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays and due to the improvement in 3G and 4G networks users are rapidly switching over to smartphones as their personal devices.…

Detecting Click Fraud in Your Ad Network

BlogApril 27, 2016546Views 0Likes 0Comments

Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues are revolving around you, then you should acquire more information about the term ‘click fraud’. So, what exactly is a click…

Blog

Do You Really Need to Care for Bot Traffic?

Ad Blockers: Nightmare for Publishers

7 things you should know about self serve advertising

10 things you should consider before monetizing your content

Latest Trends in Display Advertising

How Beneficial Is Affiliate Marketing For Your Business?

Aligning Bidding Strategy With Your Advertising Campaigns

How Artificial Intelligence Is Helping Digital Marketers?

How Online Mediums Are Helping To Build Brand Awareness?

Is real time bidding a golden opportunity for marketers?

Importance of mobile advertising in 2016

Detecting Click Fraud in Your Ad Network

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