Vertoz, Author at Vertoz

Why Should You Promote Your Brand Using Display Advertisement?

BlogAugust 10, 2020685Views 0Likes 0Comments

Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketing technologies. There are various ways to get your marketing message across, i.e. never underrate the value of online display advertising. This type trades your product or…

Demystifying Demand Side Platform: Working, Features, Components & Benefits

BlogAugust 6, 20201KViews 0Likes 0Comments

What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time. Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known as…

Why Should Advertisers Invest In Programmatic Video Ads

BlogAugust 3, 2020654Views 0Likes 0Comments

Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like…

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

BlogJuly 27, 2020529Views 0Likes 0Comments

Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to…

Artificial Intelligence and Programmatic Advertising – A Transformative Alliance

BlogJuly 23, 2020549Views 0Likes 0Comments

Artificial Intelligence (AI) is transforming the face of businesses across the world. Right from banking, to medical, automobile, and communications. You name it and AI is already transforming the sector. I am sure you must be familiar with the long process of scrutinising loan applications. When loan applications are submitted, they must be reviewed meticulously.…

Dynamic Creative Optimization: Powering Personalized Ad Experiences

BlogJuly 20, 2020756Views 0Likes 0Comments

An increasing number of brands are losing their customers’ trust by serving irrelevant ads. To regain trust and drive more engagement, marketers work hard to make ads that are highly personalized for the user. On the flip side, numerous marketers are still using static ads for display advertising and the content within the ads does…

How To Target Your Consumers Through Programmatic Omnichannel Targeting

BlogJuly 15, 2020686Views 0Likes 0Comments

In today’s digital world, brands must cut through a great deal of clutter to reach the right customers. To achieve this, brands need to differentiate themselves from the crowd. This can be done by changing their communication approach. One differentiating factor that can help brands do this is crafting a personalized brand communication for their…

Connected TV is the Future of Programmatic Advertising

BlogJuly 3, 2020624Views 0Likes 0Comments

It is quite likely that you have already heard the term “Connected TV”. It is the latest buzzword in the entertainment and technoloy circles. In spite of this, it is surrounded by a lot of confusion and many are still seeking clarity on this subject. If you too are looking for answers on the same,…

How You Can Boost Your Content Strategy With Programmatic Advertising

BlogJune 16, 2020528Views 0Likes 0Comments

In today’s “Attention Economy”, marketers are perennially faced with one question - how to connect with the consumers and hold their attention? There is intense competition and everyone is vying for a limited resource i.e. the consumer’s attention. How should the marketers stand out? Creating and delivering quality content is something that all marketers agree…

An Advertiser’s Guide To Programmatic Brand Safety

BlogMay 19, 2020785Views 0Likes 0Comments

No Brand would like to associate with the content that makes them or has the potential to make them look bad in any way. For years, the issue that the ad industry has faced and continues to face is to associate the ads with relevant content or to put it precisely - to dissociate an…

Must-haves in your library: buy online

StandardMay 14, 20202KViews 2Likes 0Comments

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All the greatest ideas come unexpectedly

StandardMay 14, 20201KViews 1Like 0Comments

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Author page: Vertoz

Vertoz

Why Should You Promote Your Brand Using Display Advertisement?

Demystifying Demand Side Platform: Working, Features, Components & Benefits

Why Should Advertisers Invest In Programmatic Video Ads

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

Artificial Intelligence and Programmatic Advertising – A Transformative Alliance

Dynamic Creative Optimization: Powering Personalized Ad Experiences

How To Target Your Consumers Through Programmatic Omnichannel Targeting

Connected TV is the Future of Programmatic Advertising

How You Can Boost Your Content Strategy With Programmatic Advertising

An Advertiser’s Guide To Programmatic Brand Safety

Must-haves in your library: buy online

All the greatest ideas come unexpectedly

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