Author page: Vertoz

In today's digital era, where mobile devices have become an indispensable part of our lives, advertisers are constantly striving to captivate audiences and leave a lasting impression. With the rapid evolution of Mobile Ad Tech, the advertising landscape has witnessed remarkable innovations that have transformed the way brands connect with their target customers. In this…

Location-based advertising has become increasingly popular among marketers in recent years. It allows businesses to target their audience based on their geographical location and provide personalized, relevant content. In this blog post, we will decode location-based advertising and explore its various techniques. Table of contents: Geo-Targeting Proximity Targeting Geo-Conquesting Geo-Fencing   Geo-Targeting…

In today's digital economy, advertising is a critical component of any successful business strategy. With the emergence of AdTech platforms, companies now have access to a wide range of resources and data points to effectively connect with their target customers. To capitalize on these opportunities, careful budgeting is essential. We will look at smart budgeting…

Programmatic advertising has made significant progress since it was first introduced. Presently, it stands as a potent tool that empowers digital marketers to connect with their desired audience in a highly effective manner. Nevertheless, despite its increasing popularity, programmatic advertising remains encircled by misconceptions and myths. In this blog post, we will debunk some…