Vertoz, Author at Vertoz

Programmatic Changing the Face of Online Advertising

NewsroomJuly 19, 2016506Views 0Likes 0Comments

In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, "Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry." Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech companies…

Digital ad spends in India is rising year on year – Vertoz

NewsroomJuly 19, 2016539Views 0Likes 0Comments

Business standard interview with Vertoz’s CEO and Founder. This article talks about company's past and the upcoming strategic developments and expansions. Digital ad spends in India is rising year on year at a rapid rate, hence, creating more and more opportunities for the ad tech companies to flourish. With the growing economy along with the startup…

Ashish Shah, Founder and CEO, speaks to IIFL

NewsroomJuly 19, 2016768Views 0Likes 0Comments

In his first ever in-depth interview, Ashish Shah, CEO of Vertoz speaks exclusively to Yash Ved of IIFL on maintaining the brand’s momentum in this programmatic era. This interview is solely concentrating about who we are and what we do. Vertoz has evolved from being a mere ad network to a programmatic company. Vertoz’s strategic vision…

The Term ‘Programmatic’ in Online Advertising

NewsroomJuly 19, 2016475Views 0Likes 0Comments

Our CEO, Ashish Shah imparts knowledge about programmatic and how it works which will definitely help us solve misconceptions related to the programmatic world. With over 462 million people using the internet today, India has become a massive market for advertisers to target its desired audience. The online advertising ecosystem is a networked community of hundreds…

vertoz-all-set-to-exhibit-at-adtech-san-francisco-event

7 things you should know about self serve advertising

BlogJune 29, 2016583Views 0Likes 0Comments

It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you've already experienced a pinch of agony while looking out for the perfect advertising solution, right? While some brands can gain profit through a marketing strategy that emphasis entirely on their social presence, others will…

10 things you should consider before monetizing your content

BlogJune 23, 2016623Views 0Likes 0Comments

Having a successful blog isn’t quite that easy, you need to be subtle, behind-the-scenes tweaks and additions that can actually make a world of difference when it comes to the success of your blog. Monetizing it in a right way is very necessary. Are you planning to monetize your blog? Do you want to know…

Latest Trends in Display Advertising

BlogJune 10, 2016688Views 0Likes 0Comments

We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main aim of display advertising is to deliver general advertisements and brand messages to all the site visitors. According to a new research, eMarketer states…

How Beneficial Is Affiliate Marketing For Your Business?

BlogJune 8, 2016605Views 0Likes 0Comments

Affiliate marketing is a type of internet advertising that allows online business to affiliate themselves with website owners, i.e. publishers using various affiliate programs. It is the oldest form of marketing where you can refer somebody to a product and when that individual purchases that particular product based on that recommendation, you can collect a…

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Aligning Bidding Strategy With Your Advertising Campaigns

BlogMay 31, 2016500Views 0Likes 0Comments

Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper metrics to track your progress toward it. Ads can be shown on millions of websites across the Internet, so that you…

artificial-intelligence-helping-digital-marketers

How Artificial Intelligence Is Helping Digital Marketers?

BlogMay 27, 2016633Views 0Likes 0Comments

The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital marketing. There are loads of benefits of artificial intelligence for business marketing also. Artificial intelligence precisely comprises of machine learning, which is…

How Online Mediums Are Helping To Build Brand Awareness?

BlogMay 17, 2016566Views 0Likes 0Comments

In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is cut throat, in order to still remain in the market, brands need to take extra efforts to keep their potential customers…

Is real time bidding a golden opportunity for marketers?

BlogMay 12, 2016554Views 0Likes 0Comments

Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a bidding system by the individual impression that reveals in millisecond before a webpage is loaded by a customer. The…

Author page: Vertoz

Vertoz

Programmatic Changing the Face of Online Advertising

Digital ad spends in India is rising year on year – Vertoz

Ashish Shah, Founder and CEO, speaks to IIFL

The Term ‘Programmatic’ in Online Advertising

7 things you should know about self serve advertising

10 things you should consider before monetizing your content

Latest Trends in Display Advertising

How Beneficial Is Affiliate Marketing For Your Business?

Aligning Bidding Strategy With Your Advertising Campaigns

How Artificial Intelligence Is Helping Digital Marketers?

How Online Mediums Are Helping To Build Brand Awareness?

Is real time bidding a golden opportunity for marketers?

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