Vertoz, Author at Vertoz

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

BlogSeptember 30, 2016553Views 0Likes 0Comments

DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our exhibition in Cologne. DMEXCO is undeniably a very global exposition, where we can find all the players of the online…

Programmatic Advertising Replaces Traditional Media Buying and Selling

NewsroomSeptember 28, 2016489Views 0Likes 0Comments

During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering? We offer programmatic advertising solutions which substitute the traditional methods of media buying and selling. All our advertisers can run campaigns on…

Programmatic is leading the digital market with native and in-app advertising

NewsroomSeptember 22, 2016521Views 0Likes 0Comments

New research by WARC has found out that the Indian ad market is forecast to expand by 13.0% this year and a further 12.4% in 2017. Programmatic advertising is serving the industry to double in size and helped to connect millions of agencies and advertisers to publishers and media houses around the globe. In this article,…

Which Ad Network is best for you?

BlogSeptember 16, 2016632Views 0Likes 0Comments

An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, it is hard to choose one that is suitable to your condition and vision. Selecting a right ad network for your business is crucial for effective advertising…

The Need Is To Change & Grow – Impact

NewsroomSeptember 1, 2016517Views 0Likes 0Comments

The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back and the new online opportunity to convert new generation’s ideas into reality. In this current era,…

Handy alternative to traditional ad buying: Programmatic Buying

BlogAugust 25, 2016665Views 0Likes 0Comments

As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic buying and attaching their online advertising tool strap to it. Many agencies are leveraging tech partners with access to ad exchanges, while others are choosing their…

How-Innovative-ad-formats-can-help-marketers-for-more-engagement

How Innovative ad formats can help marketers for better engagement?

BlogAugust 22, 2016757Views 0Likes 0Comments

An ad format is intended to promote advertiser's product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement into a web page and it is delivered by an ad server. However, the scenario is changing constantly in this ever growing world of programmatic.…

Do You Really Need to Care for Bot Traffic?

BlogAugust 9, 2016540Views 0Likes 0Comments

The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically, we are going talk about the bot, identifying them and how they are affecting both the publishers and advertisers in this programmatic industry. Bots are basically automated…

Ad Blockers: Nightmare for Publishers

BlogJuly 27, 2016508Views 0Likes 0Comments

Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global publishing. How can marketers get rid of it? What is ad blocker, how it works? Ad blocker is a…

How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI

NewsroomJuly 20, 2016472Views 0Likes 0Comments

Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods. With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the country are moving towards online advertising. Nowadays, brands are looking out for an international presence and traditional…

Ad-blockers causing extensive losses to online marketers: Ashish Shah

NewsroomJuly 19, 2016466Views 0Likes 0Comments

In an open interview with Adgully our CEO, Ashish Shah stated, “Ad-blockers causing extensive losses to online marketers”. India is evolving into a unique programmatic world. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Ashish Shah, Founder & CEO, Vertoz, writes about the challenges as well as the…

Beneficiary secrets about ‘programmatic’ buying

NewsroomJuly 19, 2016474Views 0Likes 0Comments

Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target impressions…

Author page: Vertoz

Vertoz

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

Programmatic Advertising Replaces Traditional Media Buying and Selling

Programmatic is leading the digital market with native and in-app advertising

Which Ad Network is best for you?

The Need Is To Change & Grow – Impact

Handy alternative to traditional ad buying: Programmatic Buying

How Innovative ad formats can help marketers for better engagement?

Do You Really Need to Care for Bot Traffic?

Ad Blockers: Nightmare for Publishers

How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI

Ad-blockers causing extensive losses to online marketers: Ashish Shah

Beneficiary secrets about ‘programmatic’ buying

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