During Bloomberg's Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works with the pool of advertisers and publishers, all under one roof. Vertoz creates a nexus and…
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…
Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can…
During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Ashish has come a long way; since his childhood he had always dreamed of being a successful entrepreneur. At a very young age, he and…
There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuable experiences and information. Content marketing is significantly on the rise compared to the traditional display advertising.
Display Advertising
Display advertising is popularly known as has the easiest…
The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, as companies such as Time Inc, Forbes, New York Times and Wall Street Journal continue to introduce new advertising techniques on desktop and mobile that matches both the…
During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs. While all the publishers desired to upsurge revenue, on the other hand, advertisers struggled to make a leap via their campaigns to the larger chunk of the…
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director - India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey's over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the…
In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success.
For him, the utmost reward is the daily thrill of working with a team that shares the…
During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it's online advertising business - Vertoz.
In this interview he gives advice to upcoming entrepreneurs - Give some new product or a new service to customers. If…
The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches for advertisers who want to endorse their business and have a superior influence. Programmatic advertising introduced…
Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the targeted audiences they seek. Â In this article Ashish Shah, Founder & CEO, Vertoz says that the productivity that we get from technology…
