Vertoz, Author at Vertoz

Native advertising: Keeping it short and sweet

NewsroomMay 9, 2017579Views 0Likes 0Comments

Change is the only constant thing! In the beginning of this article on Financial Express, our CEO Ashish Shah is talking about new improved online platforms, creativity and technology that has given rise to the major changes in native advertising. He talks about new generation customers and their choices. How these customers respond to what…

Engagement ads: An incredible game-changing aspect

BlogMay 4, 2017602Views 0Likes 0Comments

The engagement ads are the new buzz word in the advertising industry. The main motive of these engagements ads is to deliver interactive and innovative ads for users to engage with the brand. Vertoz being a leading programmatic company identifies that branding is one of the key marketing objective and one should enhance its marketing…

Insights on latest innovation in video tracking and video advertising

NewsroomApril 14, 2017525Views 0Likes 0Comments

In today’s time, all the digital advertisers for video advertising are looking for a reliable and comparable viewership numbers. As we all know the consumption of video content has been increased immensely. A suite of new products called as EKAM is announced by BARC. It will deliver an independent third-party measurement, verification of audience and…

Why should publishers monetize their inventory with programmatic?

BlogApril 11, 2017674Views 0Likes 0Comments

With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify the word programmatic and why publishers should opt for it. Programmatic is an automated process which involves real-time bidding and an artificial intelligence technologies for buying…

Programmatic advertising helps in reducing risks and improve the ROI of the advertiser

NewsroomMarch 31, 2017540Views 0Likes 0Comments

What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish Shah is explaining that how advertisers can reduce the risks and achieve that desired ROI just…

Ad:tech 2017: Phenomenal marketing and media technology event!

BlogFebruary 22, 2017536Views 0Likes 0Comments

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech where marketing comes alive! The programmatic industry will get a taste of what’s to come for the future of ad:tech, as the event rejoices its 7th…

Politicians Are Using The Power Of Programmatic For Elections 2017

NewsroomFebruary 20, 2017471Views 0Likes 0Comments

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, helping…

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Mobile Marketing is Already Reaping a Positive Outcome

BlogFebruary 17, 2017553Views 0Likes 0Comments

Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon as…

Budget 2017: This Is What India Inc Expects From The Finance Minister

NewsroomJanuary 31, 2017474Views 0Likes 0Comments

In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the government. Being an AdTech firm Vertoz is very optimistic on the government’s vision towards Digital India initiative. Already there is a popular flagship…

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It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

BlogJanuary 31, 2017543Views 0Likes 0Comments

A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entire media ecosystem has elapsed a vital piece of the riddle: the real, live human beings who look at the ads we serve them. After years of ad…

Indian Marketers Not Investing Enough to Make Programmatic Work

NewsroomJanuary 30, 2017505Views 0Likes 0Comments

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers are need to realize that programmatic is more than a trading platform. Programmatic in India is…

programmatic-advertising-transformations-of-2016

Programmatic Advertising and The Rapid Transformations of 2016

BlogJanuary 24, 2017821Views 0Likes 0Comments

The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase and place adverts, and the changing roles of agencies? In this blog, we will reveal the most inscrutable topics in programmatic and explore the upcoming programmatic trends, the technology routing…

Author page: Vertoz

Vertoz

Native advertising: Keeping it short and sweet

Engagement ads: An incredible game-changing aspect

Insights on latest innovation in video tracking and video advertising

Why should publishers monetize their inventory with programmatic?

Programmatic advertising helps in reducing risks and improve the ROI of the advertiser

Ad:tech 2017: Phenomenal marketing and media technology event!

Politicians Are Using The Power Of Programmatic For Elections 2017

Mobile Marketing is Already Reaping a Positive Outcome

Budget 2017: This Is What India Inc Expects From The Finance Minister

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

Indian Marketers Not Investing Enough to Make Programmatic Work

Programmatic Advertising and The Rapid Transformations of 2016

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