Author page: Vertoz

Artificial Intelligence (AI) is powering the ad industry’s change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. Today, machines are the ones now doing a significant part of the thinking. This isn’t a futurologist statement, yet…

Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial information. It’s decentralized nature guarantees no alteration or any destruction of data by a single person involved in the system. It stays transparent amongst…

When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world. Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times worse…

The statics for the Programmatic advertising have been a pointing towards the upward motion what with it promising to on 50% of the digital ad space by next year globally. The world has adopted to the progressive nature of life be it technological or otherwise, no one is interested in taking a step back. Traditional…

Mobile Games are a source of entertainment and relaxation for it’s customers, people engaging in these applications indicate that they leisurely engaging in their free time and are in good mood, which is the most apt time psychology for any human being to sell your product or service. That states one of the many reasons…

Vertoz recently shook hands with GeoEdge, a premier provider of Ad security and verification solutions for the online and mobile advertising ecosystem. Countering the recent series of cyber-attacks, this partnership will provide visibility and perfect publisher and user interest. Vertoz being a programmatic advertising company, and a part of the supply chain between the vendors and…

VoLTE stands for voice over LTE and it’s more or less exactly what it says on the tin. It's voice calls over a 4G LTE network, rather than the 2G or 3G connections which are usually used. We tend to think of 4G as mostly being about downloading, streaming and web browsing, and indeed that’s…

Since the talks of GST (Goods & Service Tax) spread around the country there has been numerous speculations and discussions going around. It is about to bring a major change in the economy of the country. Everyone has been sharing their thoughts on the upcoming changes with the implication of GST, all the What, Why,…

Programmatic advertising is one such tool which proves beneficial to all the businesses. Ashish stated that more than 70 % of marketers are running programmatic ads on all the top social media platforms, more than one-half employ it on mobile and almost 40 % use it for video marketing. He points out that programmatic advertising…