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Beginners guide to programmatic advertising

BlogJanuary 24, 2018689Views 0Likes 0Comments

Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. Despite this, there’s still a large group of marketers who are unaware of what programmatic ads are and how…

Domain Spoofing: A threat to programmatic advertising landscape

BlogJanuary 17, 2018529Views 0Likes 0Comments

Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These…

Advertising Trends That Dominated The Industry in 2017

NewsroomJanuary 11, 2018447Views 0Likes 0Comments

Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies and positive market sentiments, the share of advertising in India’s GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits…

Guide to Ad Fraud Prevention for Advertisers

BlogJanuary 10, 2018530Views 0Likes 0Comments

The sophistication of fraudulent activities and the inability of the entire media supply chain to eradicate such activities, are posing grave dangers to digital advertisers and brands. With the advancement of digital media, criminals are now targeting big money. According to a report released by The&partnership, it was a shocker that up to 25% of all…

Guest Column: What Is The Forecast For Video Advertising In 2017-18?

NewsroomDecember 4, 2017453Views 0Likes 0Comments

Ashish Shah, Founder & CEO - Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtube’s Robert Kyncl words from a few years back when he had anticipated that by the year 2020, 90 percent of all internet traffic will be video-centric, and by the…

Vertoz Advertising lists on NSE Emerge

NewsroomNovember 28, 2017858Views 0Likes 0Comments

Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Friday’s stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue price of Rs. 108. On the 27th gained Rs.13.10 or 10.11% to close at 142.70. Vertoz’s IPO was oversubscribed by…

Vertoz Shares Gain In Opening Trade

NewsroomNovember 24, 2017655Views 0Likes 0Comments

Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the bourse of we being the first programmatic company to be on NSE. The price for the public issue of 15.84 lakh equity…

Vertoz Advertising IPO sold 4.2 times

NewsroomNovember 18, 2017880Views 0Likes 0Comments

Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came with soaring numbers, worth Rs. 72.47 crore against the IPO size of Rs. 17.11 crore. The issue that was subjected to the public…

Digital video advertising spends may grow by 40% in five years

NewsroomOctober 18, 2017520Views 0Likes 0Comments

As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to increase their spends up to 40% (CAGR) by 2021. This will make digital video advertisement spends the second…

Things to consider before starting your ad campaign.

BlogOctober 12, 2017586Views 0Likes 0Comments

While starting with a new campaign, a media planner needs to study more about the minute details of campaign and targeting to make the campaign a success and generate more ROI. Define your advertising goals There are majorly two types of advertising goals: Branding & Performance Performance based goals can be linked to increase the sale, gather leads,…

Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO

NewsroomSeptember 14, 2017943Views 0Likes 0Comments

In the news of announcing, Vertoz Advertising Ltd, India’s first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in NSE for its SME stock exchange Emerge. Vertoz is planning on diluting about 25%-26% stakes of the promoters giving way to raise Rs. 15…

advertisers-opting-programmatic-publishers

Advertisers are opting for programmatic, but why should publishers?

BlogSeptember 13, 2017718Views 0Likes 0Comments

Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmatic advertising. Where some advertisers are scared because of its intricacies, others are adapting to programmatic advertising and enjoying the reach and the targeting options they…

Author page: Vertoz

Vertoz

Beginners guide to programmatic advertising

Domain Spoofing: A threat to programmatic advertising landscape

Advertising Trends That Dominated The Industry in 2017

Guide to Ad Fraud Prevention for Advertisers

Guest Column: What Is The Forecast For Video Advertising In 2017-18?

Vertoz Advertising lists on NSE Emerge

Vertoz Shares Gain In Opening Trade

Vertoz Advertising IPO sold 4.2 times

Digital video advertising spends may grow by 40% in five years

Things to consider before starting your ad campaign.

Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO

Advertisers are opting for programmatic, but why should publishers?

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