Vertoz, Author at Vertoz

Impact of GDPR on the Indian Tech Sector

NewsroomMay 15, 2018594Views 0Likes 0Comments

With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who collects,…

Why Ads Are Necessary In The Age Of Ad Blockers

NewsroomMay 14, 2018639Views 0Likes 0Comments

We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, in…

GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20186KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

How ad-tech industry is overtaking traditional media

NewsroomMay 10, 2018658Views 0Likes 0Comments

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and machine…

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 2018586Views 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018583Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

All You Need To Know About GDPR

BlogApril 3, 2018498Views 0Likes 0Comments

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data privacy regulation. It is set to be enforced from 25th May, 2018, and if your organization is not…

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 2018523Views 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that programmatic…

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

BlogMarch 30, 2018621Views 0Likes 0Comments

It gives us immense pleasure to share with you that Vertoz has won a Gold award for its programmatic advertising platform IngeniousPlex for the Digital Marketing Excellence in Media Technology / Platform sector at Digixx Awards 2018 powered by Adgully. The award distribution ceremony was held at The Leela Ambience, Gurugram as a part of…

Start-Up Scenario and Current Trends

NewsroomMarch 29, 2018604Views 0Likes 0Comments

A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of…

Remarketing and its significance for brands

NewsroomMarch 28, 2018601Views 0Likes 0Comments

Innovative tech-driven solutions have become a must in today’s world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is “Remarketing”. Recently, Vertoz’s Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and…

Protecting Your Brand Identity with Programmatic Advertising

BlogMarch 26, 2018595Views 0Likes 0Comments

Technology is growing rapidly. The internet is a home to different kinds of content - educational, entertaining, inspiring, etc. With brand safety issues making the headlines, it is important to ensure that your advertising appears only besides that content which is credible and right for your brand. Therefore, it is a necessity to take measures…

Author page: Vertoz

Vertoz

Impact of GDPR on the Indian Tech Sector

Why Ads Are Necessary In The Age Of Ad Blockers

GDPR: The End of Programmatic or A New Beginning?

How ad-tech industry is overtaking traditional media

Programmatic Advertising takes a lion’s share in US digital display advertising

All You Need To Know About GDPR

Ashish Shah discussing with Business Standard programmatic advertising

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

Start-Up Scenario and Current Trends

Remarketing and its significance for brands

Protecting Your Brand Identity with Programmatic Advertising

Who We Are

What We Offer

Quick Links

Social Media Links

MEMBER OF

+1 840 841 25 69