Vertoz, Author at Vertoz

How Programmatic Advertising Will Help You Sail through the Digital Disruption

NewsroomOctober 3, 2018605Views 0Likes 0Comments

With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of…

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

NewsroomSeptember 25, 2018512Views 0Likes 0Comments

With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts…

Native Advertising vs Content Marketing – All You Need To Know

BlogSeptember 24, 2018560Views 0Likes 0Comments

The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s…

Vertoz Introduces Two New Business Verticals to its Portfolio

NewsroomSeptember 21, 2018535Views 0Likes 0Comments

Vertoz is proud to announce the launch of two new business verticals under its belt- Zkraft and PubNX. Along with starting new business ventures Vertoz is also incorporating Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform- Ingenious Plex. With the help of Augmented Reality (AR) and Virtual Reality (VR), ZKraft will…

Backbeat What Makes A Successful Entrepreneur

NewsroomAugust 31, 2018586Views 0Likes 0Comments

Guided by the influential words of Chinese Philosopher, Confucious, Hiren Shah (Founder & CEO, Vertoz) had dreamed of entrepreneurship since his teen age years. While in the early days the inspiration directed him on his path of setting up his own empire. His natural penchant for technology is what made him choose the ad tech…

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

NewsroomAugust 30, 2018573Views 0Likes 0Comments

It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz's Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology &…

Programmatic Advertising – The India Chapter

NewsroomAugust 24, 2018514Views 0Likes 0Comments

Programmatic advertising - a transformative technology that is all set to revolutionize the Indian digital advertising scenario, is gradually making its presence felt in India. The India chapter has begun only a few years back, and has shown a remarkable promise for the advertisers and publishers alike. Vertoz’s Founder & CEO, Ashish Shah, recently shared his…

Programmatic to the rescue, when e-commerce industry experiences ripples

NewsroomAugust 23, 2018455Views 0Likes 0Comments

There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet searches. However, in a recent survey by Survata, a research firm, 55% of the people said that Amazon -…

Why Video Advertising Has A Promising Future?

BlogAugust 21, 2018642Views 0Likes 0Comments

Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find…

Native Advertising: The Panacea for Your Advertising Woes

NewsroomJuly 23, 2018571Views 0Likes 0Comments

The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done - everything is undergoing a reform. This has effected…

Successful Targeting Strategies Make Successful Ad Campaigns

BlogMay 30, 2018662Views 0Likes 0Comments

Imagine yourself designing an ad campaign for a health drink. You need to reach out to your target audience who are more likely to buy your product. What will you do? Post your ad in an health magazine? But those are so obsolete! Who reads them now-a-days? So, maybe a poster outside a gym? But…

How AI & Machine Learning are enriching Programmatic Advertising

NewsroomMay 25, 2018497Views 0Likes 0Comments

AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and Machine Learning. Ashish Shah (Founder & CEO, Vertoz) recently spoke with AdAge India on “How AI and Machine Learning are enriching Programmatic Advertising”. AI…

Author page: Vertoz

Vertoz

How Programmatic Advertising Will Help You Sail through the Digital Disruption

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

Native Advertising vs Content Marketing – All You Need To Know

Vertoz Introduces Two New Business Verticals to its Portfolio

Backbeat What Makes A Successful Entrepreneur

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

Programmatic Advertising – The India Chapter

Programmatic to the rescue, when e-commerce industry experiences ripples

Why Video Advertising Has A Promising Future?

Native Advertising: The Panacea for Your Advertising Woes

Successful Targeting Strategies Make Successful Ad Campaigns

How AI & Machine Learning are enriching Programmatic Advertising

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