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Vertoz

339 articles published

Addressing the perpetual menace of ad frauds: Ashish Shah, Vertoz

NewsroomFebruary 1, 2019624Views 0Likes 0Comments

Ad frauds have been disturbing advertisers’ sleep since a very long time. This is causing them heavy losses, as their ad budgets go for a toss. This has created a bad reputation and trust issues for the digital advertising industry. In a recent interaction with exchange4media, Ashish Shah, Founder & CEO, Vertoz, express his opinions…

Can Bandersnatch’s ‘Choose-Your-Own Path’ Format be the Future of Advertising?

NewsroomJanuary 30, 2019520Views 0Likes 0Comments

It is a known fact that today, viewers do not like to be interrupted while consuming content – be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflix’s much-awaited interactive film, “Black Mirror: Bandersnatch” might have brought…

Union Budget Expectations For MSME & Digital Sector

NewsroomJanuary 29, 2019434Views 0Likes 0Comments

The Interim Budget 2019 is just around the corner, and the industry is ripe with speculations on what would this budget bring with it. The previous union budget had brought with it a pleasant surprise with an allocation of over INR 3000 Crore towards the promotion of Digital India. This gave a big push to…

Countering the Industry-wide challenge of digital ad frauds

NewsroomJanuary 29, 2019480Views 0Likes 0Comments

Digital advertising has an array of unique benefits like measurable and trackable performance indicators, precise targeting, and the ability to provide extremely personalized customer experiences. It has enabled advertisers to do things that they could only dream of earlier. However, ad frauds have been causing a great mayhem in the digital advertising industry since quite…

#SimplyProgrammatic: A Guide To Engendering Brand-Safe Environments in Programmatic

NewsroomJanuary 16, 2019443Views 0Likes 0Comments

The 2017 brand-safety debacle on one of the biggest video sharing platforms had rocked the advertising world and set the conversations around brand-safety and transparency rolling. More than two-thirds of the brands surveyed by eMarketer said that they or the partners that they work with have faced brand-safety issues. Brand-unsafe content causes damage to the…

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

NewsroomJanuary 14, 2019462Views 0Likes 0Comments

India is still a nascent market for programmatic advertising. As the digital skillset improves, brands are taking it in-house. Ashish Shah (Founder and CEO, Vertoz), Along with other industry experts, shares his views upon this latest trend and explains how brands can make the most out of this technology with the help of programmatic agencies,…

5 Ways to Crack the Startup Code

NewsroomJanuary 14, 2019511Views 0Likes 0Comments

Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make…

#Predictions2019: An Omnichannel Approach has to be an Integral Part of Brands’ Marketing and Advertising Strategies in 2019, says Ashish Shah, Vertoz

NewsroomJanuary 4, 2019492Views 0Likes 0Comments

As we leave behind 2018, Vertoz’s Founder& CEO, Ashish Shah shares his views on what we may expect in the coming year, in his recent interaction with AdAge India. He begins with a brief overview of how 2018 had been for Vertoz. He says that the constant growth in the digital advertising industry has reflected positively…

#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies

NewsroomJanuary 2, 2019523Views 0Likes 0Comments

Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder…

Year-ender 2018: ‘In 2019, Indian advertisers are expected to explore more options’

NewsroomJanuary 2, 2019436Views 0Likes 0Comments

As we bid adieu to 2018 and welcome 2019, here’s looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Here‘s what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief…

Programmatic grew by leaps and bounds in 2018: Ashish Shah

NewsroomJanuary 2, 2019457Views 0Likes 0Comments

2018 has been full of up and downs for the programmatic advertising industry. From an increase in programmatic penetration across the globe to discussions around General Data Protection Regulation (GDPR), the year has been nothing less than a roller coaster ride for the programmatic advertising industry. In a recent interaction with Adgully, Vertoz’s Founder &…

Programmatic Video Ads – The Gleaming Path for Advertisers to Follow

NewsroomDecember 19, 2018573Views 0Likes 0Comments

Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning obsolete. Videos are the latest thing. In a fortnightly column named #SimplyProgrammatic, published on AdAge India and authored by Ashish Shah (Founder and CEO, Vertoz) he…

Author page: Vertoz

Vertoz

Addressing the perpetual menace of ad frauds: Ashish Shah, Vertoz

Can Bandersnatch’s ‘Choose-Your-Own Path’ Format be the Future of Advertising?

Union Budget Expectations For MSME & Digital Sector

Countering the Industry-wide challenge of digital ad frauds

#SimplyProgrammatic: A Guide To Engendering Brand-Safe Environments in Programmatic

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

5 Ways to Crack the Startup Code

#Predictions2019: An Omnichannel Approach has to be an Integral Part of Brands’ Marketing and Advertising Strategies in 2019, says Ashish Shah, Vertoz

#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies

Year-ender 2018: ‘In 2019, Indian advertisers are expected to explore more options’

Programmatic grew by leaps and bounds in 2018: Ashish Shah

Programmatic Video Ads – The Gleaming Path for Advertisers to Follow

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