Author page: Vertoz

We have all hear the age-old adage “First impression is the last impression”. In today’s attention economy, making this first impression has assumed paramount importance for brands and marketers across the globe as this impression makes or breaks the impact of their ads. The big question is – how to make that impression impactful? The key…

Vertoz is honored to share that it is the proud recipient of “YourStory’s Brands of India Awards, 2019, in association with the Ministry of Micro, Small, and Medium Enterprises (MSMEs)” under Advertising and Media category. This award is a nationwide initiative to promote and recognize MSMEs & home-grown brands that have transformed themselves via breakthrough innovations in business and…

Valentine’s Day, the day to celebrate love, opens the possibilities for brands to offer special offers, discounts, and events for their customers in an endeavor to win them over. However, many brands miss out on the essence of the day i.e. celebrating the emotion of love with memorable experiences. This Valentine’s Day, Cadbury Dairy Milk…

Most young employees in India aspire to be entrepreneurs. But, walking down the entrepreneurial path can be quite daunting. In a candid interaction with Impact Magazine, Ashish Shah (Founder & CEO, Vertoz) walks us through his entrepreneurial journey and shares what makes an entrepreneur successful. Ashish says that having ambition is the first step. That’s where…

It is a known fact that India is a cricket crazy country. One might even say that in India, Cricket is considered to be nothing less than a religion. People have a huge affinity for the game, which is an audience magnet. Thus, it is an amazing opportunity for advertisers to reach the audience and…

Improving sales and getting better revenue is what every entrepreneur - be it a start-up or a well-established business – dreams of. Naturally, looking at optimizing the sales funnel is what everyone looks at. However, there may be something else as well - a crucial aspect that might have been overlooked by many entrepreneurs. Vertoz’s…

Programmatic in-house has been the talk of the town recently. In an attempt to gain more control over the campaigns, many brands have started considering in-house programmatic advertising as a viable option. However, it is important for every brand to weigh the pros and cons, both functional and monetary, and only then make the choice…

Definitely, you must have heard about apps like Tinder, Badoo, Bumble, Happn, and OkCupid. In today’s digital world, everything we do - right from shopping, to ordering food, hailing a cab, listening to music and watching a movie or a series – is online. This has concept has made its way into India off late.…

Finance Minister Piyush Goyal has announced the Interim Budget 2019 and the government’s focus on Digital India still strong. The budget makes way for the development of digital infrastructure and digital economy in India. India’s progress report on the path of digitization has shown good progress. India has shone as a leading country with respect…