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Vertoz
Q Proin faucibus nec mauris a sodales, sed elementum mi tincidunt. Sed eget viverra egestas nisi in consequat. Fusce sodales augue a accumsan. Cras sollicitudin, ipsum eget blandit pulvinar. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
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Q Proin faucibus nec mauris a sodales, sed elementum mi tincidunt. Sed eget viverra egestas nisi in consequat. Fusce sodales augue a accumsan. Cras sollicitudin, ipsum eget blandit pulvinar. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
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Over the past few weeks, many websites have been observing an increase in their daily traffic, owing to the COVID-19 outbreak. OTTs are few of the digital platforms experiencing such an increase. Amidst complete lockdowns and work from home mode, people are increasingly turning to OTT platforms for entertainment. According to JustWatch (a popular app…
Q Proin faucibus nec mauris a sodales, sed elementum mi tincidunt. Sed eget viverra egestas nisi in consequat. Fusce sodales augue a accumsan. Cras sollicitudin, ipsum eget blandit pulvinar. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
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Cricket is a religion in India. The one religion that unites everyone, cutting across all casts, borders, and languages. Thus, it is the perfect advertising opportunity for brands to It would be an understatement to say that Indians are crazy about the sport. With IPL 2020 just around the corner, Hotstar is said to be…
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…
As we bid adieu to 2019 and welcome 2020, it is a great time to look at the trends and challenges that one can expect the upcoming year to bring along. In a recent interview with Exchange4media, Ashish Shah (Founder and CEO, Vertoz), along with other industry veterans, sheds light on the challenges of martech…
In today’s fragmented digital channels, pulling consumers down to the sales funnels is a journey in itself. Advertisers must be present at every stage of the funnel, especially in the decision-making journey, in order to get more conversions. But it is not as simple as it sounds. They must weave their advertising strategy such that…
In our recent campaigns for a major BFSI client, the outcome was astounding. In programmatic advertising, audience analysis is one of the most important factors for precise optimization. Targeted group on a broader level will share similar qualities, but at a granular level, that group must have widely different properties. We began the campaign with…
We hope our previous blog- The RTB Ecosystem Unraveled - Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding (RTB) process.
The entire process begins when a visitor visits the publisher’s website/app/mobile web. As soon as the visitor visits…
Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti.
We leveraged…
