Vertoz, Author at Vertoz

The Psychology Behind Effective Ad Creatives: What Makes People Click?

BlogMarch 12, 2025534Views 0Likes 0Comments

Let’s say you walk into a Starbucks during the festive season, and instead of the usual white and green cups, you see red holiday cups filled with festive cheer. Even before you order, you already feel the holiday spirit. This simple change in color and design creates nostalgia, excitement, and anticipation—making customers more likely to…

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Cracking the Code of Ad Fatigue: Keeping Audiences Engaged Without Overload

BlogFebruary 28, 2025162Views 0Likes 0Comments

A few years ago, Pepsi launched an ambitious digital ad campaign across multiple platforms. Their ads popped up everywhere like YouTube, social media, streaming services, and even mobile apps. At first, people engaged with the creative content, but soon, something strange happened. Consumers started skipping the ads, muting them, or even blocking them entirely.…

Mobile-First Advertising: Why It’s the Key to Reaching Gen Z and Millennials?

BlogFebruary 10, 2025301Views 0Likes 0Comments

Scroll, tap, swipe, repeat; this is the daily rhythm of Gen Z and Millennials. These digital-savvy consumers live on their smartphones, making mobile-first advertising not just an option but a necessity for brands that want to stay relevant. You're losing out on a significant opportunity to engage and convert if your marketing strategy doesn't…

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The Shift from Impressions to Interactions: Measuring Ad Success in 2025

BlogJanuary 28, 2025406Views 0Likes 0Comments

Let’s say you are scrolling through your favorite social media app and suddenly an ad for a coffee brand pops up, not just a static image but an interactive experience. You can customize your ideal coffee blend, explore brewing methods, and even watch a live demonstration. By the end, you’re not just intrigued; you’re engaged,…

The Power of Multichannel Advertising: Why One Platform Isn’t Enough?

BlogJanuary 10, 2025671Views 0Likes 0Comments

In today’s fast-paced digital world, people don’t stick to just one platform. If your brand is only advertising on one of these platforms, you’re missing out on countless opportunities to connect with your audience. For example, imagine a clothing brand running ads on Instagram but not on Google or in-store screens. They might reach younger…

Humanizing Digital Ads: How to Make Your Campaigns More Relatable

BlogDecember 30, 2024631Views 0Likes 0Comments

In today’s fast-paced digital world, audiences are bombarded with a constant stream of digital advertisements. It’s easy for campaigns to get lost in the noise unless they strike a chord with the viewer. The secret? Humanizing your digital ads through innovation. People don’t just want to be sold to—they want to feel understood,…

Predictive Marketing: How AI Can Anticipate Customer Needs

BlogDecember 5, 20242KViews 1Like 0Comments

Let’s say you are browsing your favorite shopping app and receiving a notification for a discount on the exact pair of sneakers you've been eyeing. No coincidence, right? This is the power of predictive marketing at work—an AI-driven approach that anticipates customer needs and delivers solutions at the perfect time. Predictive marketing has become a…

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Monetization 2.0: Creative Ways to Maximize Ad Revenue in 2024

BlogNovember 27, 2024711Views 0Likes 0Comments

If you’re scrolling through your favorite food blog, drooling over a recipe for double-chocolate brownies without realizing it, you click on a subtle link to a premium cocoa brand, perfectly embedded in the post. That’s the magic of modern monetization—ads that don’t feel like ads. In today’s digital landscape, traditional revenue streams like banner ads…

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How Phygital Advertising is Shaping the Next Generation of Marketing?

BlogNovember 14, 2024616Views 0Likes 0Comments

In an era where the digital and physical realms constantly overlap, brands are finding innovative ways to connect with their audiences. A perfect example of this is Nike's approach with their flagship stores and the Nike app. Imagine walking into a store where the app seamlessly enhances your shopping experience, guiding you to products, offering…

Vertoz Achieves Record H1 FY25 Results with 73% Revenue Growth and Strong EBITDA Performance

NewsroomNovember 14, 20242KViews 2Likes 0Comments

Vertoz Limited (NSE: VERTOZ), an AI-powered MadTech and CloudTech platform, is pleased to announce its unaudited financial performance for the second quarter and half year ended September 30th, 2024. Key Consolidated Financials: Particulars (Rs. Cr.) Q2 FY25 Q2 FY24 YoY% H1 FY25 H1 FY24 YoY% Revenue 63.65 37.66 69.0% 123.82 71.57 73.0% EBITDA 6.83 6.60 3.5% 15.77 10.53 49.8% EBITDA Margin (%) 10.73% 17.54% 12.73% 14.71% PAT 6.57 5.13 28.0% 12.31 8.67 41.9% PAT Margin (%) 10.32% 13.63% 9.94% 12.12% Q2 FY2025 Highlights (y-o-y): Revenue for the quarter was Rs. 63.65 crore in Q2…

From Impressions to Conversions: The Role of User Intent in Paid Search Campaigns

BlogOctober 30, 2024652Views 0Likes 0Comments

When Apple first launched the iPhone, it didn’t just market it as a phone. They understood their audience’s intent, which was to own a product that was more than just a phone, something that could connect, entertain, and revolutionize daily tasks. Apple didn't focus solely on impressions; they crafted their ads around user intent, knowing…

From Vision To Victory: An Entrepreneur’s Guide To Digital Innovation & Transformation

NewsroomOctober 18, 20242KViews 4Likes 0Comments

In our rapidly changing digital world, businesses and individuals face a web of complexities shaped by continuous technological progress. The widespread use of the internet and mobile devices has transformed our communication, work, shopping, and entertainment habits. As a founder and MD, I have personally experienced and seen the fast-paced evolution of the digital landscape.…

Author page: Vertoz

Vertoz

The Psychology Behind Effective Ad Creatives: What Makes People Click?

Cracking the Code of Ad Fatigue: Keeping Audiences Engaged Without Overload

Mobile-First Advertising: Why It’s the Key to Reaching Gen Z and Millennials?

The Shift from Impressions to Interactions: Measuring Ad Success in 2025

The Power of Multichannel Advertising: Why One Platform Isn’t Enough?

Humanizing Digital Ads: How to Make Your Campaigns More Relatable

Predictive Marketing: How AI Can Anticipate Customer Needs

Monetization 2.0: Creative Ways to Maximize Ad Revenue in 2024

How Phygital Advertising is Shaping the Next Generation of Marketing?

Vertoz Achieves Record H1 FY25 Results with 73% Revenue Growth and Strong EBITDA Performance

From Impressions to Conversions: The Role of User Intent in Paid Search Campaigns

From Vision To Victory: An Entrepreneur’s Guide To Digital Innovation & Transformation

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